Voices Her’d: Truth be Sold

2836 Fulton Street, Cypress Hills, Brooklyn, NY, 2010

“Truth Be Sold” was completed by twelve young women led by artists Katie Yamasaki and Menshahat Ebron in partnership with the Cypress Hills Local Development Corporation.

Truth Be Sold

The theme of this mural is consumerism. The girls investigated the entire consumer process including extraction, production, market research, advertising, buying, selling, and disposal.

Truth Be Sold

Relating the topic specifically to women, the girls explored how consumption affects women on unique levels.

Truth Be Sold

Much of our consumer goods are made by women of reproductive age, and young women are often targets of the advertising industry.

Truth Be Sold

Brand logos and consumer statistics are spread throughout the design.

Truth Be Sold
Truth Be Sold

Inscribed on the mural is a poem written by Nicaraguan poet Gioconda Belli entitled “Uno No Escoge.” This poem is about choosing consciousness and was selected to speak to the largely Spanish-speaking community of Cypress Hills.

Truth Be Sold
Truth Be Sold
Truth Be Sold

The mural explores how we as a society can move from being one that values things over people to a culture that values people over material possessions.

Truth Be Sold

Truth Be Sold

Truth Be Sold

Learn more at groundswellmural.org